There has been a recent trend towards Public Relations stints to grab attention and media coverage rather than large expensive marketing campaigns. Ironically, when most people think of outlandish PR stints for attention, most people overlook previously organized PR campaigns, instantly thinking of the die-hard environmentalists, the World Wildlife Fund. Sometimes with a meager budget, they have managed to utilize this inexpensive method to convey their message quickly to a large group of people, influence foreign policy, and empower people worldwide.
It took major companies years to learn that the method of mass media they were using was becoming an ineffective way to get a message across to an audience. With advertisements constantly bombarding people at every turn, people began to tune them out and dismiss multi-million dollar marketing campaigns. It’s similar to being back in high school where a really rich snob is showing off for attention, while people look away; however, when the average Joe struggles against all odds and triumphs, we all cheer. PR stints showed the extent people and organizations are willing to go to accomplish their goals.
From the infancy of the famous Boston Tea Party to current stints, individuals, organizations, companies, and governments have been pushing to create more and more elaborate advertising gimmicks, all attempting to out do their predecessor. As more and more dangerous events are untaken, one begs the question, how far can they keep pushing? Eventually, will this type of PR stint be effective, or will it become tuned out the same way commercials are on TiVo? Only time will tell.
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